Resonance: 57th to 1st in AI answers in 14 days

Written by Tom Fry. Reviewed by Claire Williamson. Updated . Prices checked .

The result

Resonance, a UK B2B technology PR agency, went from 57th to 1st of 76 agencies in 14 days, for 86 buying questions across six AI assistants. It got three organic inbound leads from AI within three weeks, up from none from LLMs in the previous six months. By week 6 it had slipped to 9th, and this page covers that too.

Who is telling you this. Resonance is no arm's-length client. Tom Fry, who co-founded GEOSearch, is a director of Resonance and ran this work. Every rank and answer count here comes from the public index, so you can check it yourself. The lead count is Resonance's own.

Resonance's rank in the UK B2B Tech PR AI Visibility Index
The first 14 days125102050Rank16 Sep23 Sep30 Sep7 Oct14 Oct21 Oct28 Oct57th1st, day 149th

Weighted share of mentions across 86 questions and six assistants, from the public index. The rank axis is logarithmic, so the top places have more room.

Client
Resonance, a UK B2B technology PR agency
Sector
B2B technology PR
Size
Founded in 2011, with offices in London and Manchester
What was done
39 logged changes to its own website, led by a category page in the buyer’s words
Outcome
57th to 1st of 76 agencies in 14 days, across six AI assistants. Three organic inbound leads from AI within three weeks, up from none from LLMs in the previous six months.
Dates
16 to 30 September 2026
Measured by
The UK B2B Tech PR AI Visibility Index: 86 questions, six assistants, run from the UK

Did it bring in leads?

Yes. Resonance got three organic inbound leads from AI within three weeks of the changes. It had none from LLMs in the previous six months. Three is a small number, and it is Resonance's own count, so the public index cannot confirm it. We report it because a rank is only worth having if buyers then get in touch.

How fast did Resonance move?

Resonance reached 2nd in 7 days and 1st in 14. The trial run and the work both began on 16 September 2026, so the clock here starts on the day the first page was written. Answers naming Resonance went up nearly ninefold in the first week and doubled again in the second.

“Once we did, the assistants found it within days.”
Tom Fry, Director, Resonance, in the index diary
Every run from the trial to week 6, as printed on the index page on 28 October 2026.
DateDayRankAnswers naming itAnswers citing its siteWhat happened
16 September 2026057th of 769 of 4962Work starts the same day
23 September 202672nd of 7680 of 415116Category page, seven sector pages
30 September 2026141st of 76175 of 493203Research reports, plainer copy
7 October 2026216th of 77Not printedNot printedA competitor publishes a ranking page without Resonance
14 October 2026286th of 77Not printedNot printedComparison added to the category page
21 October 2026357th of 77Not printedNot printedChatGPT names it in 31 answers, down from 37
28 October 2026429th of 77Not printedNot printed3.81% weighted share, 14th once its own site is excluded

Which assistants moved first?

ChatGPT moved first and furthest, from 4 answers to 40 of its 83 in a week. Perplexity went from 0 to 17. Grok named Resonance in no answers in week 1 and in 68 in week 2, because its index picks up new pages more slowly. Gemini and Google AI Mode moved in week 1 too, sooner than we tell buyers to expect, and we would keep that expectation modest.

Answers naming Resonance, by assistant. Google AI Overviews was not broken out in these diary entries.
AssistantTrial, 16 SepWeek 1, 23 SepWeek 2, 30 Sep
ChatGPT44047
Perplexity01721
Gemini11411
Google AI Mode3913
Grok1068

What changed in those 14 days?

Resonance logged 39 changes in those 14 days, nearly all to its own website. They came in two batches:

  • Days 0 to 7. A page that answers the buyer's question directly, seven sector pages, a pricing page, five new case studies, and the name “Resonance PR” in search results.
  • Days 7 to 14. Three free research reports, three supporting blog posts, a page for analyst relations work, and plainer copy on the main pages and all 27 case studies.

Why was it so quick?

The assistants had barely been reading Resonance, so the gap was retrieval. In the trial they cited resonancecrowd.com in 2 answers. By day 14 they cited it in 203, with the category page in 116 and the index page in 81. The homepage had described a “strategic communications consultancy”, which nobody types. Once a page used the words buyers use, the assistants could find it.

What this case does not prove

  • Three leads is a small number. It shows the channel can produce enquiries, and it says little about how many you would get. We have no count of how many became clients.
  • Resonance did far more than one page. It made 39 changes, and a GEOSearch order is one page. The category page alone was cited in 81 answers in week 1, and that is the closest guide to what one page can do, so do not expect first place from one order.
  • The rise came from its own site. Without answers that read its own pages, Resonance was 45th in week 1 and 58th in week 2. Being read is quick, while being recommended by other sites takes longer.
  • First place was close to a tie. Hotwire was 0.1 points behind and Archetype 0.2.
  • It is one case. Resonance started low, had years of work to draw on, and could publish the same day. Your baseline rates your own chance before you spend more.

Why did Resonance fall to 9th?

Other people's pages moved it back. In week 3 a competitor published a ranking page that left Resonance off, and Resonance went from 1st to 6th. By week 6 it was 9th on 3.81% of the weighted share, and 14th without answers that read its own site. So a page can move you in two weeks, and it takes off-page work to hold the place.

What this means for a GEOSearch order

This case is why we run your results 14 days after your page goes live, and why the report goes assistant by assistant. Expect ChatGPT and Perplexity first and Grok about a week later. The Google surfaces may take longer. It is also why every order ends with an off-page source list, and why Keep ranking exists at $195 a month.

If the two-week run shows no rise beyond the baseline's interval, we revise the page and run it again at no charge.

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Questions buyers ask

How quickly can a company appear in AI answers after publishing a page?

In this case, within days. Resonance started work on 16 September 2026 and ChatGPT named it in 40 of 83 answers by 23 September, up from 4. Grok took a week longer. That is one company in one category, so treat it as what is possible, and use your baseline to judge your own odds.

Did Resonance pay GEOSearch for this work?

No. The people who now run GEOSearch did this work in-house at Resonance, before GEOSearch took its first order. Tom Fry, a GEOSearch co-founder, is a director of Resonance. So read this as the origin of the method, and as a result from a company with close ties to us.

Can I check these figures?

Most of them. The UK B2B Tech PR AI Visibility Index is public and updated weekly, with its method, its questions and a diary of each week. Every rank and answer count on this page comes from that index as printed on 28 October 2026. Later weeks may have moved since then. The lead count is Resonance's own, so you cannot check that one.

Sources

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