Why is AI visibility so... invisible?
Today, AI visibility is a black box for brands. Yet 89% of your buyers are already using large language models (LLMs) to inform their research.
So the question isn't if you should be showing up in LLM answers — it's how.
Unlike traditional search, there's no algorithm to game. Every LLM query follows its own unique reasoning path — even subtle input changes can produce dramatically different results.
We believe the only way to understand your AI visibility is to anticipate the queries your buyers are running — and test them in their context.
That's exactly what we've built with GEO Search.
Source: Forrester, 2025 — B2B Buyer Adoption of Generative AI
The Founders Behind GEO Search
Claire Williamson
CEO
A PR industry trailblazer with two decades of global communications leadership.
- Former PRCA Council Chair (2023–24) and PRCA AI Group
- Built and scaled a $2.5M+ ARR PR agency
Tom Fry
CTO
Technologist and communicator with 12 years leading in technology and 10 in communications.
- Former Morgan Stanley high-frequency trading developer
- PRCA AI Group Lead
- MA in Computer Science, University of Cambridge
Powered by Agentcy — a PROps platform for the Agentic Era
Agentcy gives brands the operational intelligence to see shifts first, act faster, and scale trust at speed.
It's the PROps foundation — a system that turns communications into a growth engine, helping B2B tech brands grow with accountability and agility.
Agentcy is redefining how brands See. Act. Grow.
Frequently Asked Questions
- What is GEO Search?
- GEO Search is a free AI visibility analytics tool built by Agentcy for B2B technology brands. It analyzes how brands appear in LLM-generated responses from AI models like ChatGPT, Claude, Gemini, and Perplexity, helping brands understand and optimize their presence in AI search results.
- What is Generative Engine Optimization (GEO)?
- Generative Engine Optimization (GEO) is the practice of optimizing a brand's visibility in AI-generated search responses. Unlike traditional SEO which focuses on ranking in search engine result pages, GEO focuses on being mentioned, recommended, and cited by large language models when users ask questions about products, services, or solutions.
- How does GEO Search analyze brand visibility?
- GEO Search anticipates the queries your buyers run in AI search tools, then tests them across LLMs to measure how often your brand is mentioned, which competitors appear alongside you, what publications are cited, and how your visibility varies across different industry segments.
- Is GEO Search free to use?
- Yes, GEO Search provides free brand audits and AI visibility analysis for B2B technology brands. For deeper analysis including bespoke LLM queries, actionable GEO recommendations, performance tracking over time, and multi-geography insights, Agentcy offers an advanced AI visibility platform.
- What is a Brand Audit in GEO Search?
- A Brand Audit provides a comprehensive analysis of how a brand appears in AI-generated responses. It includes visibility scores, mention frequency across segments, co-mentioned competitors, cited publications, and quadrant positioning (Leader, Specialist, Challenger, or Niche) within each technology segment. Try a free brand audit.
- How can I improve my brand's AI visibility?
- Improving AI visibility involves ensuring your brand has clear, authoritative content that LLMs can reference. Key strategies include having strong entity clarity (clearly defining what your brand is, who it serves, and what problems it solves), building citations in publications that LLMs reference, implementing structured data, and creating content that directly answers the questions your buyers are asking AI tools.
- Which LLMs does GEO Search track?
- GEO Search analyzes brand visibility across major large language models including ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), and Perplexity. The free tool provides aggregate analysis, while the advanced platform from Agentcy offers model-by-model breakdowns.
Partner with GEO Search & Agentcy
If you're ready to understand — and own — your AI visibility, we'd love to talk.